✓ Brand Evaluation Toolkit

Need clarity on what’s holding your brand back?

The Brand Evaluation Toolkit is a practical, guided workbook that helps you assess your brand’s visuals, messaging, online presence, and customer experience, then turn what you uncover into real next steps.

Already used the Brand Essentials Checklist? This Toolkit is your natural next step.
Starting here? You’re in the right place, this workbook stands strong on its own.

download the toolkit for $17

Here’s What’s Inside:

✔ Brand Visual Audit
✔ Messaging & Voice Check
✔ Website + Social Media Review
✔ Customer Experience Prompts
✔ Guided Action Plan
✔ Links to helpful tools + real-world recommendations

Instant digital download | Self-paced workbook | No branding jargon

Yes! I Want the Toolkit

This is for you if...

✓ You’ve pieced together your brand over time and it’s starting to feel disjointed

✓ You’re preparing for a rebrand or website update

✓ You’re ready to make intentional decisions about how your business shows up

✓You’re a DIYer who wants clarity, not confusion

Yes! I Want the Toolkit

People are already putting this to work…

"I didn’t realize how many gaps I had until I walked through this. The action plan helped me stop overthinking and actually take next steps."

- Toolkit User
“It was so helpful to see everything in one place, and even better to walk away with a real plan.”

- Small Business Owner

Get clarity and confidence without the overwhelm.

Download the Brand Evaluation Toolkit and walk away with direction, strategy, and momentum.

buy the toolkit now

Quick Answers Before You Buy

It’s a guided workbook to help you evaluate your brand and make intentional improvements, without hiring a strategist (yet).
You’ll get an email right after purchase with an instant download link.
Nope! The Toolkit works great on its own, but if you want to start smaller, try the free Brand Essentials Checklist first.

Hi, I’m Brenna

brand designer, Squarespace expert, and founder of Spring River Creative.
I work with business owners to build brands that not only look great, but actually connect, convert, and grow with them. I created this toolkit to give you the same strategic foundation I use with clients, so you can evaluate what’s working, fix what’s not, and move forward with clarity and confidence.